Q.1. Select the best option/answer and fill in the appropriate box on the Answer Sheet. (20)

1. Banner Advertisement is a type of advertising related to:

(a) Outdoor Advertising
(b) Interactive Advertising
(c) Corporate Advertising
(d) None of these

2. The Public Relations department which covers the activities of Provincial Government is:

(a) PID
(b) DGPR
(c) ISPR
(d) None of these

3. Hamsafar is house journal of:

(a) Daewoo
(b) Pakistan Railways
(c) PIA
(d) None of these

4. Sultan Lakhani is the Chief Editor of:

(a) Daily Dawn
(b) Daily The News
(c) Daily Nation
(d) None of these

5. The book "Process and Effects of Mass Communication" was written by:

(a) Denis McQuail
(b) Wilber Schramm
(c) Joseph Ascart
(d) None of these

6. News appearing before the occurrence of an event is termed as:

(a) Curtain Raiser
(b) Press Communique
(c) Obituary
(d) None of these

7. CPNE is a representative body of:

(a) Newspaper employees
(b) Newspaper editors
(c) Newspaper owners
(d) None of these

8. It is a compulsion for media organisations to _____ without changing or amending the text.

(a) Press release
(b) Press note
(c) Hand out
(d) None of these

9. Elahi Bakhsh Soomro, in the capacity of Federal Information Minister, announced to repeal:

(a) PPO
(b) EBDO
(c) PCO
(d) None of these

10. A typical soundtrack which identifies a program is known as:

(a) Sound track
(b) Music track
(c) Signature tune
(d) None of these

11. There is limited and delayed feedback in _________ communication.

(a) Interpersonal
(b) Media
(c) Mass
(d) None of these

12. Family Magazine belongs to:

(a) Jang Group of Publications
(b) Nida-e-Millat Group of Publications
(c) Century Publications
(d) None of these

13. Obituary news relates to:

(a) Deaths
(b) Births
(c) Weather
(d) None of these

14. The function of mass media which relates to the provision of news is termed as:

(a) Surveillance
(b) Transmission
(c) Correlation
(d) None of these

15. The terms "Media Determinism", "Global Village" and "Hot and Cool Media" were termed and conceptualised by:

(a) Harold Lasswell
(b) Walter Lippmann
(c) Marshall McLuhan
(d) None of these

16. The name of the first ever Urdu newspaper of the sub-continent which started using coloured photographs and cartoons was:

(a) Jam-e-Jahan Numa
(b) Tehzeeb-ul-Akhlaq
(c) Hamdard
(d) None of these

17. The advertising which praises the item to be sold with subjective opinions, superlatives or exaggerations is known as:

(a) Puffery
(b) Dummy
(c) Garbage-in
(d) None of these

18. A journalist who is not a full-time employee of one media organisation is known as:

(a) Reporter
(b) Stringer
(c) Free lancer
(d) None of these

19. Slander is:

(a) Written defamation
(b) Verbal defamation
(c) Both of these
(d) None of these

20. The first editor of "Dawn" was:

(a) Faiz Ahmad Faiz
(b) Shorish Kashmiri
(c) Altaf Hussain
(d) None of these

PART-II

NOTE:

(i) Part-II is to be attempted on the separate Answer Book.

(ii) Attempt ONLY FOUR questions from Part-II, selecting at least TWO questions from EACH SECTION. All questions carry equal marks.

(iii) Extra attempt of any question or any part of the attempted question will not be considered.

SECTION-I

Q.2.

Mass media's dominant educational function relates to informal education. Comment and justify with the help of relevant examples.

Q.3.

"FM radio channels have revolutionized the broadcast landscape in Pakistan and have become one of the preferred sources of entertainment for youngsters." Give your arguments for or against this statement.

Q.4.

"Maulana Zafar Ali Khan's 'Zamindar' introduced many new trends in Urdu journalism." Explain in detail.

Q.5.

Discuss the role of private TV channels in political and social mobilisation after their inception in and after 2002 in Pakistan.

SECTION-II

Q.6.

Critically evaluate the socio-economic impact of mobile package advertisements on Pakistani youth.

Q.7.

Describe the major types of editorials. What function does an editorial perform for its readers?

Q.8.

"Public Relations is a deliberate, planned and sustained effort to establish and maintain mutual understanding between an organisation and its public." Explain.

Q.9.

Media laws in Pakistan are a hindrance in the way of free media. Give your arguments for or against the comment, keeping in view the current laws and ordinances relating to electronic media in Pakistan.

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