Q.1.

(i) Select the best option/answer and fill in the appropriate Circle on the OMR Answer Sheet. (20×1=20)

(ii) Answers given anywhere, other than OMR Answer Sheet, shall not be considered.

1. The phrase “the medium is the message” was coined by:

(a) Wilbur Schramm
(b) McNelly
(c) Herbert Marcuse
(d) None of these

2. An advertorial is:

(a) A news
(b) An article
(c) An editorial
(d) None of these

3. There is immediate feedback in:

(a) Mass Communication
(b) Interpersonal Communication
(c) Top-down Communication
(d) None of these

4. Film is a:

(a) Hot medium
(b) Cool medium
(c) Medium with low definition data
(d) None of these

5. APNS is a representative body of:

(a) Newspaper workers
(b) Owners
(c) Newspaper hawkers
(d) None of these

6. A Communication message is decoded by:

(a) Sender
(b) Channel
(c) Receiver
(d) None of these

7. Dawn newspaper was founded by:

(a) Faiz Ahmed Faiz
(b) Quaid-i-Azam
(c) Allama Iqbal
(d) None of these

8. Communitarian journalism is:

(a) Civic journalism
(b) Public journalism
(c) Yellow journalism
(d) Both (a) and (b)

9. The originator of phrase “fourth estate” describing the press was a:

(a) Journalist
(b) Parliamentarian
(c) Bureaucrat
(d) None of these

10. AP is a news agency of:

(a) France
(b) UK
(c) US
(d) None of these

11. Scoop is:

(a) Exclusive story
(b) Sensational story
(c) Scandal story
(d) None of these

12. Yellow journalism got its name from a:

(a) Cartoon character
(b) Yellow kid
(c) Both (a) and (b)
(d) None of these

13. Libel is a:

(a) Spoken accusation
(b) Written accusation
(c) Spoken defamation
(d) None of these

14. Muckraking investigates:

(a) Scandals
(b) Murders
(c) Slander
(d) None of these

15. Classified ads are:

(a) Classified information
(b) Brief advertisements
(c) Both (a) and (b)
(d) None of these

16. A banner headline of a newspaper is printed:

(a) In a box
(b) In the middle of a page
(c) Across a whole page
(d) None of these

17. PID is a:

(a) Federal government department
(b) Provincial department
(c) Military department
(d) None of these

18. A newspaper article depicts the opinion of:

(a) Editor
(b) Writer
(c) Government
(d) None of these

19. A brief description of a picture in words is called:

(a) Byline
(b) Obituary
(c) Caption
(d) None of these

20. Tahzibul Akhlaq was launched by:

(a) Maulana Zafar Ali Khan
(b) Maulana Hasrat Mohani
(c) Maulana Abul Kalam Azad
(d) None of these

PART-II

NOTE:

(i) Part-II is to be attempted on the separate Answer Book.

(ii) Candidate must write Q. No. in the Answer Book in accordance with Q. No. in the Q. Paper.

(iii) Attempt ONLY FOUR questions from PART-II, selecting TWO questions from EACH SECTION. ALL questions carry EQUAL marks.

(iv) Extra attempt of any question or any part of the attempted question will not be considered.

SECTION-I

Q.2.

Is communication a reciprocal process? Comment in detail. (20)

Q.3.

Describe in detail the educational and news functions of journalism. (20)

Q.4.

Have newspapers lost their importance after the fast growth of cable television and social media in Pakistan? Comment. (20)

Q.5.

Critically analyse the watchdog and lapdog role of public and private TV channels in Pakistan. (20)

SECTION-II

Q.6.

Public relations manipulates the news. Comment in detail. (20)

Q.7.

Describe the social and economic aspects of advertising. (20)

Q.8.

Press freedom and responsibility go hand in hand in a democratic society. Comment. (20)

Q.9.

Write short notes on the following topics: (5 each) (20)

(i) Magazine journalism
(ii) Press release
(iii) Editorial
(iv) Non-verbal communication

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