Q. No. 2.

Briefly narrate the implications and shortcomings of the Shannon and Weaver model of Communication?

(20)

Q. No. 3.

Explain how Uses and Gratification Theory is an audience centered approach in understanding Mass Communication. Also explain how is it positivistic approach?

(20)

Q. No. 4.

How Mac Bride Commission report analyze communication problems in modern societies? Discuss its recommendations in detail.

(20)

Q. No. 5.

Define Public Relations. Also explain its tools and techniques and challenges in Pakistan.

(20)

Q. No. 6.

Define and explain the term Development Support Communication. Also narrate how it can be helpful in solving various social issues of Pakistani society?

(20)

Q. No. 7.

“Pakistani media organizations are unable to formulate a self-disciplined code of ethics.”

Do you agree or not. Support your answer with logic and arguments.

(20)

Q. No. 8.

Write brief notes on any TWO of the following: (10 each)

(a) Media as an agent of social change

(b) Gerbner’s Model of Communication

(c) Role of Social media in Pakistan

(20)

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