PART-II

 

Q. No. 2.

Discuss Marshal McLuhan’s theory of media determinism in the light of powerful media effects revisited paradigm. (20)

 

Q. No. 3.

What are normative theories of the press? Discuss criticism on these theories and also discuss their implication in Pakistani society. (20)

 

Q. No. 4.

How mass media and technology contribute in globalization? Do you think that we are living in a global village? Justify your answer with logical arguments. (20)

 

Q. No. 5.

Critically discuss the impact of commercialism on selection and presentation of news reports in perspective of Pakistani mainstream news channels. (20)

 

Q. No. 6.

Do you think that PR is a tool of governance? Why is it necessary for a public relations department to serve as early warning system? (20)

 

Q. No. 7.

Write a detailed note on development of media regulations from British colonial era to independent Pakistan. (20)

 

Q. No. 8.

Write notes on any two of the following: (10 each)

(a) Spiral of silence

(b) McBride commission

(c) Dominant paradigm of development

(20)