Q. No. 2. Explain the role of media as a watchdog or fourth Estate of government. Provide examples from Pakistani scenario to substantiate your stance/argument.

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Q. No. 3. Elaborate the key assumptions of Diffusion and Innovation Theory, its strengths and weaknesses. Critically discuss its applicability from the Third-World perspective.

(20)

Q. No. 4. What is globalization? Critically examine its impact on Pakistani culture. Explain, how globalization is different from Westernization?

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Q. No. 5. Discuss the role of new technologies in Public Relations. Support your answer with suitable examples from the context of Pakistan.

(20)

Q. No. 6. Discuss the history of Development Support Communication. How ICTs (Information and Communication Technologies) transform Development Support Communication in the age of Globalization? Comment.

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Q. No. 7. Discuss the role of Development Communication in nation building. Provide suitable examples from national and international context.

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Q. No. 8. Write notes on any TWO of the following: (10 each)

(a) Brief history of Media Laws in Pakistan

(b) Media Conglomerates

(c) Press Code of Ethics

(20)

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