PART-II

Q. No. 2

What does a company need to do to achieve strategic fit between the supply chain and competitive strategies? (20)

Q. No. 3

Describe how marketing strategies change during product life cycle. Also identify and discuss some potential problems with the product life cycle. (20)

Q. No. 4

There are several basic techniques managers use for appraising the performance of employees. Discuss these techniques. (20)

Q. No. 5

A manager who really wants to approach a decision rationally and logically should try to follow the steps in rational decision making. Discuss these steps with examples. (20)

Q. No. 6

(a) A successful strategy requires determining the firm’s Critical Success Factors (CSF) and core competencies. Discuss how a manager of pharmaceutical firm can align core competencies with CSF. (10)

(b) How an operation manager can manage demand of a product in the light of available capacity? (10)

(20)

Q. No. 7

The following data relates to ABC Company.

Income Statement

Sales: Rs. 500,000
Cost of goods sold: Rs. 300,000
Operating expenses: Rs. 60,000
Interest expenses: Rs. 10,000
Income tax expenses: Rs. 40,000
Net income: Rs. 90,000

Balance Sheet

Assets

Cash: Rs. 10,000
Accounts receivable: Rs. 15,000
Inventory: Rs. 20,000
Equipment: Rs. 455,000

Total: Rs. 500,000

Liabilities

Accounts payable: Rs. 12,000
Long-term notes payable: Rs. 48,000

Shareholder’s Equity

Capital stock: Rs. 300,000
Retained earnings: Rs. 140,000

Total: Rs. 500,000

Find and interpret the company’s:

(i) Current ratio

(ii) Quick ratio

(iii) Average collection period

(iv) Time interest earned

(v) Inventory turnover

(20)

Q. No. 8

Discuss the three common capital budgeting decision techniques with examples and formulas. (20)